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Early Returns Suggest Being First to Market Determines Success for IOT

May 10th, 2017|Categories: ShareTracker Articles|Tags: , |

An estimated 34 BILLION devices will be connected to the internet by 2020, according to a July, 2016 Business Insider article, up from the 10 billion connected in 2015. A vast majority of that growth (24 Billion units) will come from outside the traditional computing devices (smartphones, tablets, smartwatches), requiring Telecommunication providers to be highly flexible in network and business management.  The IoT market will be littered with applications and devices meant to simplify the consumers’ lives, but will undoubtedly strain the supporting network infrastructures.  Early indications suggest that the fragmentation is only beginning.

According to a report published by ShareTracker (Booth 313), traditional internet connected devices like PCs, routers and printers have a brand leader that carry 25% or more of the device market share, while emerging segments including home automation, security, wearables, and smart TVs, were dominated by brands that were first to market within the segments. Additionally, traditional connected devices (routers, PCs, tablets, cellular phones) had 2 to 3 times more device suppliers than emerging device families.

The quarterly research project, designed to track IoT emergence and market share trends, was conducted in Q416 (prior to the holiday shopping season), and encompassed over 5,000 residential drive test miles and identified […]