In an intensely competitive environment you need to know what is happening with your customers, and the competitors’ customers, right now. ShareTracker’s real-time analytics delivers custom reporting on competitive losses and disconnects with segmentation giving you a deep dive into market view customer patterns as they occur.
ShareTracker’s real-time analytics can tell you:
If you are getting your “fair share” of switchers
If a competitor’s offer is hurting you more than other carriers or, that you are “on par”
How you benchmark your performance to evaluate the return on investment of your most recent promotions
Where you should launch a trial of a new product or offer
In which markets your competitors are weakest
The markets or carriers most hurt by a competitor’s recent offer
What you should know about substitution trends in wireless, over the top video and more
Competitive intelligence, no waiting.
ShareTracker’s network-based solutions provide highly accurate, data-only trends that give you must-have granular and market-level information fast to help you prioritize. Whole household or full B2B views, we provide demographic, geographic, competitor presence, broadband availability and more segmentation individually or cross dimensionally showing service overlaps and bundles.
ShareTracker’s market segmentation can tell you:
The customers most likely to be interested in your new product offering
The ethnic and/or age group most likely to leave you, taking a competitor’s offer
The customer prospect profile(s) in the market(s) you want to enter
The characteristics of households – geographic, demographic and product
Ethnic, age, income of product people want
Your competition’s wireless growth in the prepaid and postpaid segments
The size, type and communications needs of the businesses in a market
Optimized opportunity, maximized ROI.
ShareTracker’s mapping and geo capabilities deliver specific target sets that tell you who you are competing with, where your problems and opportunities are, location characteristics – demographics, product availability and penetration – giving you accurate, actionable information to win customers and build out new areas.
ShareTracker’s competitive analysis can tell you:
Exact customer location and service availability in your market(s)
Detailed mapping of your network capacity risk, concentration of customers, where your primary competitor is located
Household level views of exact location of your competitors
The neighborhoods in your markets where you have the most competitor presence
Household service availability – broadband, fiber TV, high speed Internet
One stop, full view.
ShareTracker’s cross dimensional whole household and full B2B data showing service overlaps and bundling helps you understand where there are multiple services delivered by one or multiple providers. ShareTracker’s household view delivers how the bundle is performing, measuring substitution and technology migration dynamics.
Unrivaled in the industry for measuring all wired and wireless service, ShareTracker enables consistent and side-by-side reporting of all the products you care about. There is no need for you to combine reports across vendors with varying time periods, metrics and formats. Let ShareTracker be you one-stop-shop for easily digested, actionable household views.
ShareTracker’s household view can tell you:
The penetration of your competitor’s product bundles
Household profiles of the service penetration for all the wireline and wireless services in your market(s)
The most common service combinations
Products typically added to what is already being sold
The opportunities to bring something new to bundle with your customers
Relationships between bundles and churn – which of your customers are most safe, most at risk
Side-by-side views of penetrations, market share and FlowShare for all wireless and wireline products