FlowShare Wireline Wireless – ShareTracker 2017-04-30T11:28:05+00:00

ShareTracker  FlowShare  Wireline and Wireless Solution

FlowShare

ShareTracker’s highly accurate and cost-effective approach to determining market share and how customers move between competitors and technologies is your gateway to immediately improve churn rates, increase product penetration and grow your net adds.

Using actual network results, ShareTracker captures and analyzes a complete household and B2B view of mobile and fixed services for broadband, voice and video customized to your business strategy, footprint, products and competitive situation.

Wireline

ShareTracker  FlowShare  Wireline Solution

ShareTracker’s whole household and B2B wireline FlowShare tracking delivers precise sizing of the competitive market and the share and switching behavior of wireline households and businesses. Our exclusive process combines network traffic data with geographic and demographic detail to maximize insights.

ShareTracker’s market-level broadband FlowShare tracking delivers precise sizing of the mobile and fixed competitive marketplace and the share and switching behavior of broadband households and businesses – without the costs associated with conducting thousands of surveys.

Our industry-leading history with broadband availability and penetration research led to a FlowShare methodology exclusive to ShareTracker that leverages a significant sample size and the strengths of multiple data collection alternatives, allowing for a deeper dive into specific need segments as well as customized geographic studies.

Key metrics delivered:

  • Broadband market share
  • Share of gross adds and disconnects
  • Customer switching by provider and technology
  • Fixed and mobile broadband device usage
  • Demographic and strategic segmentation –movers, needs-based segments, ethnicity, other product usagee

ShareTracker’s Broadband Analysis can tell you:

  • Share of broadband switching per DMA
  • Consumer and business service as well as brand choice at granular levels to increase growth, combat churn and lift results
  • Broadband adoption and opportunity in specific markets
  • Differentiation among service providers, technologies and speeds
  • How competitive switching households differ demographically and behaviorally
  • How you can better retain current customers and win high-value broadband customers
While the video market is complex, highly competitive and evolving, ShareTracker leverages our considerable broadband and voice panels and known bundling behaviors to deliver a precise snapshot of the share, switching behaviors and demographics of households and businesses within your footprint at the DMA level.

Key metrics delivered:

  • Video market share
  • Share of gross adds and disconnects
  • Customer switching by provider, technology and mover segment
  • Over-the-air and over-the-top video substitution
  • Demographic and strategic segmentations –movers, needs-based segments and other product usage

ShareTracker’s Video Analysis can tell you:

  • Share of wireline voice switching per DMA
  • How switching households differ demographically and behaviorally
  • How you can better retain existing customers
  • How you can win high-value competitive wireline customers
  • How you can take action at a granular level to increase growth, combat churn and lift results
ShareTracker’s market-level voice share tracking is provided within your footprint at the DMA level, delivering a precise snapshot of the share and switching behavior of wireline households or businesses using network traffic data combined with demographic data.

Key metrics delivered:

  • Wireline voice share by market

  • Share of gross adds and disconnects
  • Wireline voice provider switching detail and wireless substitution
  • Profile and segments of customers and switchers in terms of segmentation, movers, ethnicity, needs-based segments, spend and other product usage

ShareTracker’s Voice Analysis can tell you:

  • Share of wireline voice switching per DMA
  • How switching households differ demographically and behaviorally
  • How you can better retain existing customers
  • How you can win high-value competitive wireline customers.

  • How you can take action at a granular level to increase growth, combat churn and lift results

Wireless

ShareTracker  FlowShare Wireless Solution

For more than 10 years ShareTracker’s wireless FlowShare solution has delivered critical business insights that drive high-value business decisions to Tier 1 and other service providers, wireless infrastructure suppliers and the finance industry.

This data is used to benchmark the impact of competitors’ promotions and new products releases, to attack aggressively with confidence and drive accountability by measuring and tracking return on investment at the market level.

ShareTracker’s wireless voice solution leverages our patented network pinging technology across a panel of 35 million users – 10 percent of the entire wireless market. With this unprecedented panel size, one can see with great accuracy not only market share but also small movements in the market (net additions, deactivations, porting, etc.). Additionally, ShareTracker’s understanding of network keys allow for granular segmentation of FlowShare data – including post-paid/pre-paid, reseller/MVNO, voice/data and device.

Key metrics delivered:

  • Wireless voice share by market
  • Share of net adds, gross adds and disconnects
  • Porting activity
  • Segmentation based on prepaid, postpaid, MVNO, business/consumer, voice/computing*, device, and ethnicity

ShareTracker’s Wireless Voice Analysis can tell you:

  • Market share and net adds relative to competitors within DMA or custom footprints
  • Change in market share due to marketing campaigns and changes in the marketplace
  • To which competitive carriers your lost subscribers have left
  • What proportion of recent performance gains resulted from adds in postpaid/prepaid voice and computing*

  • How specialty MVNOs have been performing within specific target markets and segments
  • Lifecycle/tenure analysis of a subscriber
  • Device market share and switching behavior
*Computing includes tablets, mi-fi and machine-to-machine (M2M)
Wireless broadband service is relatively new in the U.S. and is on the cusp of consumer adoption. With our understanding of wireless data networks and the wired broadband market, ShareTracker is well positioned to track the growth of this service and the household/business switching behavior from wired to wireless broadband.

Key metrics delivered:

  • Wireless broadband share by market
  • Share of net adds, gross adds and disconnects
  • Extract cross broadband usage (cellular, Wi-Fi, etc…)
  • Demographic and strategic segmentation – movers, needs-based segments, ethnicity, other product usage

ShareTracker’s Wireless Broadband Analysis can tell you:

  • Wired to wireless broadband switching
  • Uptake in mobile broadband adoption and changes in market share by market
  • Market share and net adds relative to competitors within DMA or custom footprints
  • Consumer and business brand choice at granular levels to increase growth, combat churn and lift results
  • Differentiation among service providers, technologies and speeds
  • How competitive switching households/businesses differ demographically and behaviorally
  • How you can better retain current customers and win high-value broadband customers
ShareTracker identifies wireless video penetration by market. Segmentation of wireless video adopters also informs providers where they are most likely to grow the market.

Key metrics delivered:

  • Video market share
  • Share of gross adds and disconnects
  • Wired to wireless video switching by provider, technology and mover segment
  • Demographic and strategic segmentations – movers, needs-based segments and other product usage

ShareTracker’s Video Analysis can tell you:

  • How the wireless video marketplace is evolving in specific markets
  • The impact of technology substitution on the pay video market
  • How moving and competitive switching households differ demographically and behaviorally
  • How you can better retain existing customers and win high-value customers