Eric Fogle, ShareTracker president, said this prepaid/postpaid data from 2014-2015 indicates that consumers are continuing their longer trend towards prepaid wireless services even in an increasingly positive economic environment. This is likely the result of continued heavy advertising campaigns for prepaid wireless services coupled with increased awareness and comfort from these extended campaigns that prepaid services use top carrier’s network, but at a lower cost for the consumer.
*Results encompass subscribers that utilize voice and data devices. Data devices include tablets and mobile hotspots.
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