Third acquisition in two years continues to position ShareTracker as the leading provider of performance data on which top communication industry players depend
Ashland, MO., December 16, 2015 – ShareTracker, the largest U.S. market research company dedicated to telecom market share and FlowShare measurement products and analytics, announced today that it has reached an agreement to acquire the market share and FlowShare firm, Centris Marketing Science. More specifically, ShareTracker will acquire the Centris National Model, a Census block group-level picture of voice, video, data and wireless services, and its team.
Founded in 1997,Centris serves the pay-TV, broadband and telecom sectors as well as several media clients, home security firms and the federal government with its research and analytics.
“Since our first acquisition in 2014, ShareTracker has grown five-fold in revenue and employees,” said Eric Fogle, ShareTracker president. “ShareTracker now serves nearly all the major players in the cable and telecom sectors that depend on performance data to inform their strategic, operational and marketing plans.”
ShareTracker has long supported the communications industry by delivering accurate FlowShare measurement, a technology-based approach for determining telecom market share and customer movement between competitors.
The Centris acquisition grows ShareTracker’s portfolio of clients while further enhancing its ability to accurately measure market share and explain the dynamics of change.
“We are excited to talk to all of our clients about how we are able to enhance the ShareTracker and Centris data solutions to meet their needs. ShareTracker will continue its fanatical focus on meeting client reporting needs, which can vary by market, product, region and quarter,” said Fogle.
Centris formerly was part of AUS, a portfolio of operating companies with an emphasis on data-driven operations and consulting services. As part of the agreement, a portion of the Centris business and its employees will move to SSRS, another AUS operating company.
Centris market share and FlowShare services and staff will operate under the ShareTracker brand. In November 2015, ShareTracker announced its acquisition of GeoResults, a telecom marketing database company that continues to operate in Cumming, Georgia, as GeoResults, a ShareTracker Company. ShareTracker first acquired market and FlowShare measurement products from an American global information and measurement company in March 2014.
ShareTracker (www.sharetracker.net), ShareTracker (www.sharetracker.net), formed in 2003, is the leading provider of market and FlowShare measurement solutions to the communications industry. The company has more than 55 employees in offices spread across 15 states throughout the U.S.