Data Solutions 2017-04-30T11:28:05+00:00

ShareTracker Data Solutions

Data Solutions

ShareTracker’s actionable data gives you the information you need to make highly informed and strategic marketing, network planning and operational management mission critical decisions.

Real-Time Analytics

Competitive intelligence, no waiting.

In an intensely competitive environment you need to know what is happening with your customers, and the competitors’ customers, right now. ShareTracker’s real-time analytics delivers custom reporting on competitive losses and disconnects with segmentation giving you a deep dive into market view customer patterns as they occur.

ShareTracker’s real-time analytics can tell you:

  • If you are getting your “fair share” of switchers
  • If a competitor’s offer is hurting you more than other carriers or, that you are “on par”
  • How you benchmark your performance to evaluate the return on investment of your most recent promotions
  • Where you should launch a trial of a new product or offer
  • In which markets your competitors are weakest
  • The markets or carriers most hurt by a competitor’s recent offer
  • What you should know about substitution trends in wireless, over the top video and more

Market Segmentation

Competitive intelligence, no waiting.

ShareTracker’s network-based solutions provide highly accurate, data-only trends that give you must-have granular and market-level information fast to help you prioritize. Whole household or full B2B views, we provide demographic, geographic, competitor presence, broadband availability and more segmentation individually or cross dimensionally showing service overlaps and bundles.

ShareTracker’s market segmentation can tell you:

  • The customers most likely to be interested in your new product offering
  • The ethnic and/or age group most likely to leave you, taking a competitor’s offer
  • The customer prospect profile(s) in the market(s) you want to enter
  • The characteristics of households – geographic, demographic and product
  • Ethnic, age, income of product people want
  • Your competition’s wireless growth in the prepaid and postpaid segments
  • The size, type and communications needs of the businesses in a market

Competitive Analysis

Optimized opportunity, maximized ROI.

ShareTracker’s mapping and geo capabilities deliver specific target sets that tell you who you are competing with, where your problems and opportunities are, location characteristics – demographics, product availability and penetration – giving you accurate, actionable information to win customers and build out new areas.

ShareTracker’s competitive analysis can tell you:

  • Exact customer location and service availability in your market(s)
  • Detailed mapping of your network capacity risk, concentration of customers, where your primary competitor is located
  • Household level views of exact location of your competitors
  • The neighborhoods in your markets where you have the most competitor presence
  • Household service availability – broadband, fiber TV, high speed Internet

Household View

One stop, full view.

ShareTracker’s cross dimensional whole household and full B2B data showing service overlaps and bundling helps you understand where there are multiple services delivered by one or multiple providers. ShareTracker’s household view delivers how the bundle is performing, measuring substitution and technology migration dynamics.

Unrivaled in the industry for measuring all wired and wireless service, ShareTracker enables consistent and side-by-side reporting of all the products you care about. There is no need for you to combine reports across vendors with varying time periods, metrics and formats. Let ShareTracker be you one-stop-shop for easily digested, actionable household views.

ShareTracker’s household view can tell you:

  • The penetration of your competitor’s product bundles
  • Household profiles of the service penetration for all the wireline and wireless services in your market(s)
  • The most common service combinations
  • Products typically added to what is already being sold
  • The opportunities to bring something new to bundle with your customers
  • Relationships between bundles and  churn – which of your customers are most safe, most at risk
  • Side-by-side views of penetrations, market share and FlowShare for all wireless and wireline products