Quartert 1 Results as Reported by Carrirers

Wireless carriers focus heavily on the postpaid consumer, knowing that investors are also eyeing that key segment.  The reason is simple—revenue.  Postpaid subscribers have wireless plans that entail either a two-year contract or a financing plan. Postpaid plans incur a higher cost for monthly service than prepaid subscribers, thus providing more revenue per user.  Postpaid consists of two sub-segments: voice and computing, with computing devices including such things as tablets and mi-fi hotspots that utilize wireless networks for internet connectivity.

Wireless carriers typically report results a few weeks after the quarter ends, and the chart below shows how the top four carriers have been faring in the race for postpaid net additions.

Over the past six quarters, either Verizon or T-Mobile has reported the largest gains in postpaid, while in the most recent two quarters AT&T has edged out Sprint in a tight race.  Sprint shows a large improvement in the fourth quarter of 2015 compared to its fourth quarter in the prior year, helped in part by its “Cut your bill in half” promotion.  T-Mobile led all carriers in postpaid net additions for the first quarter of 2016, buoyed by its “Un-carrier” program which our data shows resonates well with consumers.  Only time can tell what the future will hold, but you can be the first to know with ShareTracker’s patented wireless measurement that provides quarterly results weeks before the carriers report!

2017-04-30T11:28:05+00:00 June 15th, 2016|Categories: ShareTracker Articles, ShareTracker News|